Guldi Mattress

In this project, I contributed to solidifying the brand and designing the entire communication strategy, from product to email flows, user journeys, paid media, and social media. The result was redesigning the brand for more vibrant and consumer-friendly communication, allowing us to develop all communication assets more assertively for our purchase persona.

Establish the Guldi brand as a reference for comfort and peaceful nights of sleep. The target audience was mainly couples aged 25 to 50 who were establishing their own homes. The first step was to redesign some brand aspects to connect vibrantly with this audience.

With the brand in its early stages, the approach was based on constant testing. We tested multiple formats for social media posts, ads, physical store displays with various purchase incentives, email journeys, and other communication tests. We also extensively experimented with the website layout: A/B testing section orders and different banner models (e.g., banners with people vs. product-only banners).