BRQ social media
BRQ social media

BRQ social media

I designed all the materials published on BRQ Digital Solutions' external social media. The result was positioning the brand as a market reference for digital transformation partnerships and client result acceleration, as well as establishing effective employer branding communication.
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Contribution


Brand Management
Illustration
Visual Storytelling

Team


1 x Designer (me)
1 x Content and Social Media Analyst

Year


2023

Process

Challenge

Communicate BRQ's services and solutions to establish a specialist position as a digital transformation partner. This involved creating accessible and modern visual narratives using the brand's visual artifacts creatively.

Development

After receiving the briefing, the most effective way to address the challenge was by using rich media logic: intelligent and dynamic layouts, utilizing specific media format characteristics (e.g., playing with carousel card transitions).
 
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Result

40%

better overall performance for using curated content instead of stock imagery.
Extremely coherent materials that dynamically inform about the brand's main differentiators. Viewing all the creatives together feels like seeing different chapters of the same digital book or different sections of the same slide presentation.
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