For this project, I developed the identity of the article covers for BRQ Digital Solutions' blog. Together with the SEO and Content specialist, we created a look and feel for the artwork, using the existing brand identity and focusing on relevant technology themes.
Process
Challenge
Design illustrations for each blog article that align with the existing brand identity and engage readers.
Competitor Analysis
The brand already had persona and tone of voice information. We focused on analyzing competitor blogs to understand how they addressed their communication challenges. This made it easier to design a cohesive solution that aligned with our brand objectives.
Result
Given the abstract nature of technology themes, the solution was to create collages using technological and interface elements to depict the digital solutions referenced in each article, sometimes relying on a narrative and/or analogy.
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